An Historic Transformation

A short film to mark the historic transformation of The Co-operative brand in 2009.

In 2006, the Co-operative began a massive re-brand project to better communicate its unique family of businesses and its ethical values and principles. This film shows the results of this project showing how The Co-operative is once again a major consumer brand. Visit www.co-operative.coop to find out more.

Length: 10.21 mins